With so many blogs to read and so little time, we all miss good posts now and again. Manic Monday (yes, this definitely is a reference to the Bangles song) is a look at my favorite posts, tips, and tools from across the blogosphere from the previous week.
Who are All of These Tweeple (by Brian Solis)
I usually make an effort to read all of Brian’s posts, but this one slipped by me last week. A look at the “tweeple,” or people who use Twitter, which Solis refers to as a “window of relevance.”
Your typical Twitter user is:
- More likely to be a woman than a man
- More likely to be single
- Has an average income
- Owns his or her own home
- Likely uses the internet for 3+ hours per day for personal use (outside of work/school)
Altimeter’s report on Social Media Strategists (via Brand Builder Blog)
Olivier Blanchard embeds Altimeter’s report, “Career Path of the Corporate Social Strategist,” which has some great insights on this evolving role.
Key finding’s of the report:
- Most social media workers (over 41%) report to a marketing department
- Social media strategists are faced with six challenges: resistance from internal culture, measuring ROI, lack of resources, evolving technology, resentment from others, and increase in business demands
- Senior management must be selective in hiring this role
Blanchard finds the report an interesting read, but argues that Altimeter fails by emphasizing social media workers should have a strong marketing or digital media background without including the importance of customer service skills.
What Do Marketers Think About A Chief Marketing Technologist? (by Pat Allen for MENG Blend)
Scott Brinker, President and CTO of ion interactive, made the case for the role in his article on AdAge.com, “The Case for a Chief Marketing Technologist.” Brinker argues that the Chief Marketing Technologist role can help bridge the gap between marketing and IT departments.
While Allen is intrigued by the possibilities of the role, he has his doubts, arguing that it may be difficult for a CMT to “pay sufficient attention to marketing strategies and execution while remaining current with IT issues and marketing technology advances.”
Allen expands on the original points Brinker makes in his CMT presentation, and offers plenty of additional resources to explore.
Make the Most of Twitter Lists with Formulists (by Ann Smarty for Search Engine Journal)
I’ll admit that when Twitter lists were introduced, I didn’t pay much attention. Which is too bad really, because I could benefit from keeping the people I follow on Twitter a bit more organized. Fortunately last week I read Ann Smarty’s article on making the most of Twitter lists using Formulists. Some of the helpful features include:
- Expanding your community by finding mutual frinds
- Organizing your following by location, keywords in users’ bios, or activity
- Monitoring your unfollows
If you haven’t used Twitter lists yet, at least give this a look, you might find it helpful.
What were your favorite posts or articles from last week? Tell me what I’m missing.